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Shopify - How to Sell a Service in 6 Practical Steps

Selling a tangible product can be both time-consuming and expensive, with shipping costs, inventory storage, and fluctuating product sales. Service-based businesses can sidestep some of the logistical complexity product-based businesses face. They provide clients with a specific skill set as opposed to a tangible good—and many service businesses can attract customers online. In 2022, 73% of small to mid-sized business owners stated they’re shifting to digital platforms to sell their services. 

Whether you’re a chef, financial adviser, or marketing expert, you can start selling a service that leverages your expertise. Here’s how to find potential customers and make sales, with simple tips that can set your service business up for success.

Shopify - Top 5 AI Content Detectors for Small Businesses

From generating SEO copy for your business to creating full-length scripts, AI is a robust tool taking the digital world by storm. One report estimated AI market size is expected to grow 28.46% per year, resulting in a market volume of $826 billion by 2030.

The line between human-created and AI-generated content has become harder to delineate. Luckily, AI content detectors can help you identify when someone has done the work of writing, fact-checking, and personalizing content—or left it all up to artificial intelligence. Learn more about how AI content detectors work, some of the top AI content detectors on the market, and how you can use these tools to improve your business.

Shopify - How To Shoot Product Photos Using Natural Light

Renowned American photographer Alfred Stieglitz once said, “Wherever there is light, one can photograph.” While ecommerce business owners might feel they need expensive studio equipment to produce high-quality product images, usually all they need is natural light.

The benefit of using only natural light is it captures the color, texture, and detail of products most accurately. That creates more true-to-life images and gives buyers a true sense of what they’re purchasing. It also helps you save quite a bit on photography equipment.

Learn to master natural light product photography with this guide to how and when natural light can help your product photos shine.

Shopify - Clothing Photography For Your Online Store

Consumers are increasingly shopping for clothes online, making high-quality clothing photos more important than ever. In 2023, 50% of shoppers purchased a clothing item online that they previously would have bought at a brick-and-mortar store, according to a survey from 1WorldSync.

Buying clothes online can be tricky. Without the ability to see and feel a garment in person, customers rely heavily on the images clothing retailers provide. According to a 2023 survey, more than half of shoppers consider brand- or retailer-provided imagery when deciding whether or not to purchase a piece of clothing.

Here’s everything you need to know about shooting clothing for your online store, including common product photography styles, equipment needed, and steps for capturing compelling images.